Case study: COSMETIC DERMA MEDICINE
COSMETIC DERMA MEDICINE is a complete unit of high quality services in Facial, skin, hair loss, dermatology and plastic surgery treatments.
A trained team of Dermatologists, Plastic Surgeons, Dentists, Nutritionists and other specialties serves directly and with high responsibility and scientific knowledge in state-of-the-art polyclinics in, Athens – Kifissia – Glyfada – Peristeri – Piraeus – Lefrosia – Thessaloniki – Patras .
Monitoring the storage and distribution process (warehouse management).
The rapid expansion and growing problems in a difficult market of services and the need for immediate customer service have led the company to find solutions that could make the most of the possibilities of technology, achieving increased process efficiency, increased efficiency. control mechanisms, cost reduction.
In addition, customer service faced problems, as patient monitoring required a costly amount of time due to the lack of easy access to accurate data, as there was no digitization of patient documents and records. In short, the connected business resource management systems did not support the basic needs of the growing business and the peculiarity of COSMETIC DERMA MEDICINE services.
The main challenges were:
- Unified business resource management system and customer management system -CRM
- Monitoring the work of clinics, doctors, therapists and management of treatment rooms.
- Collective monitoring of patients and their course of treatment.
- Connection with a call center for customer satisfaction recording, call control and patient appointments and management through a single system of mass calls and sms marketing missions.
The solution – Installation of ERP-CRM systems
The company, after analyzing and studying our proposal, chose to install a critical core ERP-CRM system in a unified information system.
The installation of ERP-CRM systems, allows the automatic and remote monitoring of the work of the clinic, doctors, therapists and management of treatment rooms, the on-line monitoring, monitoring of patients and their course of treatment.
In addition to the complete digitization of the company’s processes, the ERP system allows the company to monitor customer satisfaction, control of calls and patient appointments and management through a single system of mass calls and sms marketing, as well as the interconnection of all external programs and software in a mobile environment, single platform, minimizing gaps in single information and complexity of processes.
The results – Best practices
The customized ERP-CRM allows the provision of real-time reports, so that the company can respond to customers in a timely manner when requests or requirements do not fall within the standard business process.
ERP completes a wide range of critical functions, so that the company operates more efficiently, significantly improving the quality of its services, while the immediate execution of workflows contributes to better customer service. Almost immediately, the new custom profile acquired the ability to service the requirements with a much higher degree of accuracy with a corresponding optimization of the use of staff and equipment that leads to increased productivity at minimal cost.
Utilizing state-of-the-art technologies, innovative cloud computing and new capabilities for mobility solutions, ERP-CRM software is constantly evolving and offering a state-of-the-art computer model, with substantial benefits.