Case study: GricGroup
GricGroup has the exclusive representation of Zagg Brands in Greece and Cyprus and distributes its award-winning products in its stores.
ZAGG Brands is a global leader in accessories and technologies that inspire the modern professional lifestyle that includes travel and transportation.
Its product portfolio includes screen protection, power management solutions, mobile keyboards, cases and personal audio system.
Monitoring the storage and distribution process (warehouse management).
The rapid expansion and growing problems in a difficult market for services and marketing and the need for immediate customer service have led the company to find solutions that could maximize the potential of technology, achieving increased process efficiency, increasing efficiency and cost reduction.
In addition, customer service ran into problems as connected management systems did not support the growing needs of the growing business.
The main challenges were:
- Interface with a single ERP business resource management system of external pricing monitoring programs for products and services for all stores.
- Interconnection of all external programs and software in mobile environment.
The solution – Installation of ERP-CRM systems
To solve the above problems, the company after analyzing and studying our proposal, chose to install a critical core ERP-CRM system in an integrated information system.
The customized ERP-CRM allows the provision of real-time reports, so that the company can respond to customers in a timely manner when requests or requirements do not fall within the standard business process. Through detailed recording and analysis of the specifics and objectives of the project, a methodological approach was followed that captures in detail each sub-phase of implementation, from data migration, configuration and development of special functions, to user training, testing, to add value to operations and improve business results.
The results – Best practices
ERP completes a wide range of critical functions, so that the company operates more efficiently, significantly improving the quality of its services, while the immediate execution of workflows contributes to better customer service. Almost immediately, the new custom profile gained the ability to meet customer requirements during initial contact with a much higher degree of accuracy with a corresponding optimization of the use of staff and equipment leading to increased productivity at minimal cost.
Utilizing cutting-edge technologies, innovative cloud computing and new capabilities for mobility solutions, ERP-CRM software is constantly evolving and offering a state-of-the-art computer model, with substantial benefits and advantages for today’s business.
Customers are becoming more demanding and competitors are often launching new services with technology. While a good ERP software solution supports most of the functional requirements, it incorporates third-party software, new features. The platform open API structure in the back-office and low code interface, so that it integrates new functions while maintaining the integrity of the application landscape. This arrangement gives the organization the flexibility needed to grow in a changing world, to create new business models, to offer new services to improve the experience of employees and customers.